According to the latest data from Tmall double 11 on November 5, baby bottles, diapers and cribs are the "three-piece sets" that Tmall double 11's mother and baby consume most.Imported diapers account for more than 60% of consumption.Yobi crib sold for 1 day and 1 month.Piggy Page's Pants Sold 3.01 Million Pieces.
In the overall sales of Tmall's mother and baby in double 11, Japanese brand Beiqin double 11 sold 84,000 baby bottles in advance for 10 days, with a stacking height equal to 2 Everest peaks.
In terms of diaper categories, international high-end import brands such as moony, Pampers, Flower King, Curiosity, King, Mummy and Baby performed well, accounting for nearly 65% of the overall sales.
Tmall Mother and Child said that the brand of King Wang increased by more than 100% compared with last year. Huawang L4 diapers sold more than 150,000 packs. Pampers completed its sales in double 11 last year in 5 days. babycare sold 3 million diapers in advance only.
In addition, 1,331 pocket cars were sold on the first day of pre-sale, which is 66 times the daily price. At the beginning of the child mother pending underwriting 28175 pieces;On the first day of pre-sale of solid wood cribs, Keyoubi exceeded the normal monthly sales volume.MIKIHOUSE toddler shoes sold 1,500 times as much on the first day of pre-sale.
According to the introduction of Tmall's mother and infant, Tmall's intelligent mother and infant room has covered more than 200 business circles online and is currently covered in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Chengdu, Wuhan, Nanjing, Suzhou and other first and second tier cities. In the future, 1,000 smart mother and infant rooms will be built across the country.
In addition to the city business circle, during the period of Tmall double 11, more scenes such as Xiamen Airport and Shenzhen Maternal and Child Health Hospital will be set up for Tmall Mother and Child Room.